Blue Communications recently announced their acquisition of Saltwater Stone, a prominent British PR agency specializing in marine leisure, white boat, and superyacht markets. With this expansion into high growth sectors like marine leisure and superyacht markets, this acquisition marks a substantial expansion for Blue.
Blue Communications Acquires Saltwater Stone Technologies
Blue, with offices in Oxford, Poole, London, and Shanghai specializes in B2B PR, digital marketing, brand communications for commercial maritime and renewable energy sectors. Employing over 35 people globally and serving over 80 clients. Saltwater Stone was founded over 30 years ago by Georgina and Clive Bartlett; over time they developed an excellent reputation in marine leisure PR for superyachts - Clive retired this year while Georgina is leaving.
Blue has expanded their global marine leisure and superyacht market reach, worth an estimated $43 billion, through the acquisition of Saltwaters team in Poole under their previous name and will benefit from Blue's enhanced services and resources; current clients include Peters & May for yacht transportation & logistics, Kongsberg Maritime (technology), and ACR (safety technology).
Alisdair Pettigrew, Blues managing director, stated that Saltwater was established by Georgina and Clive Bartlett in the early 90s and quickly earned an exceptional reputation within marine leisure, white boat and superyacht markets. Blues recognizes both their responsibility and opportunity in expanding into another expanding maritime sector with Saltwater team members to accelerate and invest in its growth. We look forward to supporting their success.
Blue's move fits with their strategy for growth through organic expansion and targeted acquisitions in B2B markets. Pettigrew said, Its an approach we know works. We know and understand our clients markets well as well as any difficulties they are currently experiencing.
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BlueStone Group, a provider of technical services for marine and offshore renewables, has chosen Saltwater Stone to lead their communications strategy and enhance brand presence, broaden industry reach, and connect with global audiences.
BlueStone Group excels at solving marine challenges through innovative solutions that enhance vessel efficiency, lower emissions and support offshore wind farm construction. Their services range from turnkey EPC retrofits and sustainable marine servicing contracts, newbuild supervision to turnkey EPC retrofits - they have participated in over 70 offshore wind farm projects.
Stefano Saccone, BlueStone Groups Business Development Manager, shared that they are thrilled to partner with Saltwater Stone to highlight the successful projects we manage for our clients and showcase how innovative solutions we provide can address marine challenges worldwide.
Implications of Marine Communications Reform
This acquisition positions the combined entity to offer comprehensive PR and marketing services across commercial maritime, renewable energy, leisure, and superyacht sectors. Blue strives to assist clients navigate industry transformations while Saltwater Stones expertise adds further depth and potential growth for this evolving maritime environment.
Saltwater Stone remains an expert brand, PR, communications and marketing consultancy with strong ties to Blues global infrastructure. This move underscores maritime PR's consolidation process to meet rising demands for comprehensive services.