Saltwater, the marine-focused PR brand of BLUE Communications, has embarked on a strategic partnership with Honda Marine Europe, marking a significant step in the leisure marine industry's communications landscape.
Honda Marine Europe Appoints Saltwater Communications Solutions for Expanded Communications Capabilities
In June 2025, Honda Marine Europe selected Saltwater to lead a comprehensive PR and communications programme tailored to the leisure marine market. This appointment underscores Honda's commitment to strengthening its market position as a leader in high-performance outboard engines. Saltwater brings specialised expertise and access to influential stakeholder networks, enabling a fully integrated service offering.The collaboration aims to boost Honda's engagement with its customer community through increased participation in key European boat shows and events. It will also enhance collaborations with boatbuilders and provide greater support to Honda's extensive dealer and distributor network across the region. Nikhil Nayar, Marketing & Communications Section Manager at Honda Marine Europe, highlighted the partnership as an investment in reevaluating brand value to meet evolving customer demands.Alisdair Pettigrew, Director at Saltwater, expressed enthusiasm for the opportunity to communicate Honda Marine's brand stories, emphasising integrated services that align with modern boating communities' focus on fun, adventure, and sustainability.
Strategic Vision of Expansion of Leisure Marine Sector
This mandate positions Saltwater to play a pivotal role in Honda Marine Europe's growth strategy amid a dynamic maritime leisure market. The agency's marine market experience will support targeted campaigns that highlight Honda's innovations in outboard engines, ensuring relevance in a sector prioritising performance and environmental responsibility.Recent activity from Saltwater includes ongoing contributions to marine news and resources via its blog, with posts as recent as October 6, 2025, discussing the importance of face-to-face interactions at boat shows in the marine leisure industry. This aligns with Honda's plans for heightened event presence, reinforcing industry networks and dealer relationships.
Consequences for Marine PR and Marketing
The partnership reflects broader trends in the marine sector, where specialised communications agencies like Saltwater are increasingly vital for brands navigating competitive markets. By delivering multi-channel strategies, Saltwater will help Honda maintain its reputation while adapting to new demands for sustainable boating solutions.As the leisure marine industry evolves, such alliances are expected to drive visibility and foster alliances critical for long-term success. Saltwater's role exemplifies how targeted PR can amplify innovation and stakeholder connections in maritime leisure.